Professional Summary
Creative and adaptable copywriter with over 7 years of experience in content creation for the iGaming industry. Skilled in crafting engaging, SEO-optimized content for websites, blogs, campaigns, and in-game experiences. Strong knowledge of player psychology, marketing in online gaming, and the evolving role of cryptocurrency in gambling. Known for producing impactful copy that captures the attention of readers and enhances user engagement.
Core Competencies
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iGaming & Casino Copywriting
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Storytelling for Game Characters & Interfaces
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SEO Strategy & Content Optimization
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Blockchain & Cryptocurrency in Gaming
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Poker, Blackjack & Roulette Strategy Writing
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Creative Writing & Script Development
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User Engagement & Retention Content
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Deadline Management & Brand Voice Adaptation
Professional Experience
iGaming Copywriter
Toronto, ON | 2018 – 2022
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Wrote compelling copy for casino websites, slot games, tournaments, promotions, and email campaigns.
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Created scripts and dialogue for in-game characters and UI/UX interactions.
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Collaborated with design and development teams to maintain tone consistency across digital assets.
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Ensured all content was aligned with current marketing goals and regulatory standards.
Freelance Copywriter – iGaming & Casino Content
Remote (Canada/US clients) | 2016 – 2018
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Developed strategic content for blogs and websites focusing on poker, blackjack, and roulette gameplay strategies.
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Delivered high-quality, engaging copy tailored to a wide range of online audiences.
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Built long-term relationships with clients through consistent quality and on-time delivery.
Education
Bachelor of Journalism
University of Ottawa, ON | Graduated 2017
Professional Development
- Copywriting & Marketing in the Gaming Industry – Online Certificate, 2017
Completed through a North American-based platform, focused on content creation, digital marketing, and audience engagement in iGaming.
Projects & Industry Interests
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Ongoing research and writing on the impact of cryptocurrency in iGaming, including the evolution of blockchain-based casinos.
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Author of detailed articles explaining user behavior, risk analysis, and emerging crypto trends within online gambling platforms.
Personal Note
“I believe that every line of copy should immerse the reader in the experience and deliver value. I’m always open to collaboration and finding the best creative approach for each project.”